Purpose and Permanence: ManhattanLife Across Time, Part 2
Manhattan Life Insurance flourished throughout the 1950s. This is partly due to the growing demand for supplemental health insurance and major medical plans, in general. By this time, house calls made up 10% of physician-patient encounters, a plummet from 40% in the 1930s. With improved specialization and newer technology, more people were visiting doctor’s offices and hospitals instead. But it is important to contextualize all this with an expansive, Cinemascope view.