HOUSTON--BUSINESS WIRE--David Harris, CEO of ManhattanLife, announced today the launch of The Company’s rebranding initiative, beginning with a new logo identity and tagline — “Standing by You. Since 1850.”

Listed as Manhattan Ins Group, our rating for Top 200 US Life/Health Insurers went up from #119 to #112 on AM Best's Review Magazine.

There is a lot of activity at ManhattanLife. We are rolling out enhanced products and enhanced technologies. In the first quarter we debuted two new Affordable Choice plan designs to complement our original two plan designs and are quite pleased with how agents are embracing them.

ManhattanLife Assurance Company of America (MAC) has signed a definitive agreement to acquire the Workplace Voluntary Benefits (WVB) and Financial Protection Plan (FPP) lines of business from Humana Inc. 

It's not just a brand; it's an identity. A brand defines who you are and what you stand for as a company. Our brand, represented by the imagery of Lady Liberty and the crown, reflects growth, strength and integrity.

As we move to further boost our brand, we are pleased to announce that we will be changing the name of Central United Life Insurance Company (CUL) to the ManhattanLife Assurance Company of America. Our branding will still be represented by the trademark crown above the brand name ManhattanLife.