It's not just a brand; it's an identity. A brand defines who you are and what you stand for as a company. Our brand, represented by the imagery of Lady Liberty and the crown, reflects growth, strength and integrity.

As we move to further boost our brand, we are pleased to announce that we will be changing the name of Central United Life Insurance Company (CUL) to the ManhattanLife Assurance Company of America. Our branding will still be represented by the trademark crown above the brand name ManhattanLife.