News from the companies of ManhattanLife

National Branding Campaign Brings Awareness to ManhattanLife

Hot off the press — we’ve got big news! On January 5th the first ad of ManhattanLife’s new brand awareness campaign launched in the favorite news source for business leaders and professionals everywhere — The Wall Street Journal!

Check out the Business & Finance section B to see the ad. We’ll be in this popular section of WSJ on Tuesdays. Each week we run, one of ManhattanLife’s insurance policies or annuity products will be promoted, and we’ll have dedicated web pages providing a deeper dive on content for The Wall Street Journal’s readers on the high-quality insurance and annuity products we provide to protect and enrich every phase of life — such as Voluntary Benefits, Individual & Worksite, Medicare Supplement and Annuities.  

While the past year has brought challenges to all, 2021 looks promising and there are opportunities ahead! We will continue our pursuit of acquiring quality product lines to expand our offerings — and continue to support all of our lines of business with our high quality service. As a key element to this positive momentum, we are proud to announce our new campaign.

“Our objective for investing in a yearlong campaign in The Wall Street Journal is twofold: create awareness for the ManhattanLife brand and more importantly, communicate our mission of providing insurance and annuities that help policyholders achieve health, wealth and security in life.” shared David Harris, Chairman and CEO, ManhattanLife.

Founded in 1889, The Wall Street Journal is a leading business news source. We chose to run in the “Business & Finance” section, considered one of the most detailed and insightful coverage of business news available. In fact, according to WSJ readership surveys, 61% of readers interviewed had ad recall, 52% read ads closely and 24% visited the advertisers’ websites.

We believe there is no finer place to advertise than The Wall Street Journal. In order to gain the most return on this campaign, our strategy is to leverage consistency of message and consistency of exposure. Week after week throughout 2021 and 2022, WSJ’s readership will hear from us as we strive to create awareness for the ManhattanLife brand, and deliver our message as a partner to policyholders and producers offering a high quality and diverse array of products that protect and create value at every stage in life.


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