News from the companies of ManhattanLife
HOUSTON--BUSINESS WIRE--David Harris, CEO of ManhattanLife, announced today the launch of The Company’s rebranding initiative, beginning with a new logo identity and tagline — “Standing by You. Since 1850.”
The insurance company offers a diverse and comprehensive portfolio of high-quality Individual Life & Health Insurance, Voluntary Benefits, Medicare Supplements and Annuities across the United States through its four charters — Manhattan Life, ManhattanLife Assurance, Family Life and Western United Life.
Harris summarized the catalyst for the rebrand, “As we enter ManhattanLife’s 170th year, we wanted to honor our company’s legacy of standing by our producers and policyholders. Since 1850, we always have and we always will.” Harris continued, “The ‘Life’ in ManhattanLife has never been just about life insurance — it’s about our organization’s mission to help policyholders achieve the life affirmations of health, wealth and security. We are proud of that fact and the rebrand helps celebrate it.”
For the execution of the rebrand, ManhattanLife partnered with Axiom, a Houston-based brand strategy firm specializing in brand positioning, conceptual design and digital marketing services for a broad range of B2B and B2C companies.
Tom Hair, Axiom’s President and Founder, said, “ManhattanLife remains an independent, vibrant and growing organization. We wanted the rebrand to reflect the organization’s culture of reliability, while creating a brand position that will capitalize on the new growth opportunities that continue to come their way.”
About ManhattanLife: ManhattanLife is one of the oldest insurance companies in the United States. The Company offers a diversity of high-quality Individual Life & Health Insurance, Voluntary Benefits, Medicare Supplements and Annuities all designed with one thing in mind — to help policyholders attain and sustain the greatest levels of health, wealth and security.
Contacts
John McGettigan johnmcgettigan@manhattanlife.com +1 713.821.6403
Related Links https://www.manhattanlife.com https://www.axiom.us.com
HOUSTON, July 2, 2020 /PRnewswire/ -- ManhattanLife, one of the oldest health and life insurance companies in the United States, announced today the growth of their partnership with Integrity Marketing Group ("Integrity") with the launch of the ManhattanLife Assurance Company (MAC) Medicare Supplement. This Medicare Supplement product is an extension of the current ManhattanLife Medicare Supplement portfolio and will be distributed exclusively through Integrity Marketing Group.
HOUSTON--(BUSINESS WIRE)--David Harris, CEO of ManhattanLife, announced today the acquisition of Standard Life and Casualty Insurance Company, expanding the company’s growing national footprint and complementing their already robust product offerings.
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ManhattanLife is pleased to announce the launch of three new Multi-Year Guarantee Annuity (MYGA) products: Discovery Plus, Navigator Elite MVA, and Navigator Ultra MVA.
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