The insurance company offers a diverse and comprehensive portfolio of high-quality Individual Life & Health Insurance, Voluntary Benefits, Medicare Supplements and Annuities across the United States through its four charters — Manhattan Life, ManhattanLife Assurance, Family Life and Western United Life.
Harris summarized the catalyst for the rebrand, “As we enter ManhattanLife’s 170th year, we wanted to honor our company’s legacy of standing by our producers and policyholders. Since 1850, we always have and we always will.” Harris continued, “The ‘Life’ in ManhattanLife has never been just about life insurance — it’s about our organization’s mission to help policyholders achieve the life affirmations of health, wealth and security. We are proud of that fact and the rebrand helps celebrate it.”
For the execution of the rebrand, ManhattanLife partnered with Axiom, a Houston-based brand strategy firm specializing in brand positioning, conceptual design and digital marketing services for a broad range of B2B and B2C companies.
Tom Hair, Axiom’s President and Founder, said, “ManhattanLife remains an independent, vibrant and growing organization. We wanted the rebrand to reflect the organization’s culture of reliability, while creating a brand position that will capitalize on the new growth opportunities that continue to come their way.”
About ManhattanLife: ManhattanLife is one of the oldest insurance companies in the United States. The Company offers a diversity of high-quality Individual Life & Health Insurance, Voluntary Benefits, Medicare Supplements and Annuities all designed with one thing in mind — to help policyholders attain and sustain the greatest levels of health, wealth and security.