News from the companies of ManhattanLife

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ManhattanLife Publishes Expanded Guidelines for Brand Consistency and Cohesion

The ManhattanLife Corporate Communications team has worked consistently to present the company’s products, brand, and image with high quality, professionalism, and accuracy. One of the team’s tasks is to help ManhattanLife’s valued agents promote themselves and their agencies, while advertising the company’s products and services. In doing this, we have implemented several protocols to reduce the misuse of the company’s logo and preserve the integrity of its collateral.

Most recently, Corporate Communications has developed and implemented expanded Company Branding Guidelines for agents and partners to help promote our brand. The main objective is to ensure that everyone’s marketing and messaging efforts fully align.

These Company Branding Guidelines include:

  • Using the company logo correctly
  • Applying the proper color palette for the company brand
  • Developing or requesting marketing collateral (brochures, flyers, and social media content)
  • Accessing the company’s video library

We have also provided information on how we can assist in the creation of these collateral pieces. For the full document, please view the Company Branding Guidelines. If you should have any questions, please email us at  

We sincerely appreciate your unwavering support and loyalty. We look forward to even more success together!


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